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Abstract Details
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Activity Number:
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243
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Type:
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Contributed
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Date/Time:
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Monday, August 1, 2011 : 2:00 PM to 3:50 PM
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Sponsor:
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Section on Teaching of Statistics in the Health Sciences
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| Abstract - #302787 |
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Title:
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Making Data Talk: Communicating Health Data with Lay Audiences
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Author(s):
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David E. Nelson*+ and Brad Hesse and Harry T. Kwon
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Companies:
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National Cancer Institute and National Cancer Institute and National Cancer Institute
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Address:
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6120 Executive Blvd., Bethesda, MD, 20892-7105,
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Keywords:
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health data communication ;
data selection ;
data presentation
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Abstract:
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The ability to understand statistical data is critical in order to raise awareness and make key informed decisions. Statistical data are helpful because they can provide the rationale behind scientific understanding and health recommendations. However, communicating health data, especially to lay audiences, is difficult because of low levels of mathematical and scientific literacy, cognitive limitations, existing lay beliefs, desire for certainty from experts, and emotions. Based on a comprehensive review of the scientific and practice literature, this presentation will discuss research on the selection and presentation of health data and provide practical suggestions on how statisticians can better communicate data to lay audiences. This session will introduce the OPT-In (Organize, Plan, Test, Integrate) framework which can assist with communication planning and decision making when sel
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Authors who are presenting talks have a * after their name.
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