JSM 2011 Online Program

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Abstract Details

Activity Number: 243
Type: Contributed
Date/Time: Monday, August 1, 2011 : 2:00 PM to 3:50 PM
Sponsor: Section on Teaching of Statistics in the Health Sciences
Abstract - #302787
Title: Making Data Talk: Communicating Health Data with Lay Audiences
Author(s): David E. Nelson*+ and Brad Hesse and Harry T. Kwon
Companies: National Cancer Institute and National Cancer Institute and National Cancer Institute
Address: 6120 Executive Blvd., Bethesda, MD, 20892-7105,
Keywords: health data communication ; data selection ; data presentation
Abstract:

The ability to understand statistical data is critical in order to raise awareness and make key informed decisions. Statistical data are helpful because they can provide the rationale behind scientific understanding and health recommendations. However, communicating health data, especially to lay audiences, is difficult because of low levels of mathematical and scientific literacy, cognitive limitations, existing lay beliefs, desire for certainty from experts, and emotions. Based on a comprehensive review of the scientific and practice literature, this presentation will discuss research on the selection and presentation of health data and provide practical suggestions on how statisticians can better communicate data to lay audiences. This session will introduce the OPT-In (Organize, Plan, Test, Integrate) framework which can assist with communication planning and decision making when sel


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