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Abstract Details
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Activity Number:
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349
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Type:
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Contributed
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Date/Time:
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Tuesday, August 2, 2011 : 10:30 AM to 12:20 PM
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Sponsor:
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Section on Survey Research Methods
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| Abstract - #302574 |
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Title:
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Given Different Mobile Phone Device Data Collection Options, What Will Respondents Choose?
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Author(s):
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Daniel Evan Williams*+ and Laura Haber
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Companies:
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Opinionology and Opinionology
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Address:
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701 East Timpanogos Parkway, Orem, UT, 84097,
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Keywords:
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Mobile phone data collection ;
At event sampling ;
Mode effects ;
Text Message surveys ;
Mobile web surveys ;
IVR data collection
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Abstract:
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Over a five day period at a major sporting event, spectators were invited to use their mobile phone to respond to a brief survey on their experience. Options for mobile web, interactive voice recording (IVR) and SMS text messaging were given so a respondent could choose which way to participate in the survey. Participation is tracked and data differences by questions are examined to determine mode affects.
Applications are relevant for at event data collection and potential data differences that may exist from the different modes.
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Authors who are presenting talks have a * after their name.
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