JSM 2011 Online Program

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Abstract Details

Activity Number: 65
Type: Topic Contributed
Date/Time: Sunday, July 31, 2011 : 4:00 PM to 5:50 PM
Sponsor: Section on Survey Research Methods
Abstract - #302511
Title: Cost Efficiency: Which Design Is Cheapest?
Author(s): Ashley Amaya*+
Companies: NORC at the The University of Chicago
Address: 55 E Monroe, Chicago, IL, 60603,
Keywords: variable cost ; sample designs
Abstract:

Much discussion has occurred in recent years over the ability for ABS to improve coverage and, potentially, response rates. However, at what cost? And, how does ABS compare to telephone designs that include a cell sample? Much depends on a variety of factors such as response rates, target population, sample size, and modes of data collection. Here, we compare costs of the most common designs - ABS for Telephone, RDD-Landline, and RDD-Landline Plus Cell. We evaluate key variable and fixed costs with various assumptions made of the critical cost drivers. We seek to provide a base outline for which design is the most cost effective, while outlining other advantages and challenges of each design that should be evaluated with the cost.


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