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Abstract Details
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Activity Number:
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358
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Type:
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Contributed
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Date/Time:
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Tuesday, August 2, 2011 : 10:30 AM to 12:20 PM
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Sponsor:
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Section on Quality and Productivity
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| Abstract - #302099 |
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Title:
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Website Monitoring and Improvement
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Author(s):
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Roger Longbotham*+ and Ji Chen and Dave DeBarr and Shaojie Deng and Justin Wang
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Companies:
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Microsoft Corporation and Microsoft Corporation and Microsoft Corporation and Microsoft Corporation and Microsoft Corporation
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Address:
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One Microsoft Way, Redmond, WA, 98052,
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Keywords:
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website ;
monitoring ;
analytics ;
experimentation ;
metrics ;
headline optimization
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Abstract:
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There are specific statistical issues and methodologies for monitoring and improvement of websites. We will discuss metrics, limitations and pitfalls to ongoing website monitoring and experimentation to improve website performance. The authors have many years of experience with a number of websites and will share best practices and lessons learned. Specific topics include online experimentation principles, feedback analysis and monitoring, visitor segmentation and headline optimization.
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The address information is for the authors that have a + after their name.
Authors who are presenting talks have a * after their name.
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