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Abstract Details
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Activity Number:
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224
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Type:
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Topic Contributed
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Date/Time:
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Monday, August 1, 2011 : 2:00 PM to 3:50 PM
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Sponsor:
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Section on Statistics and Marketing
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| Abstract - #301746 |
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Title:
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In-Store Shopping Path and Markov Chain Model
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Author(s):
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Katsutoshi Yada*+ and Xiao-Jun Ding and Asako Ohno
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Companies:
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Kansai University and Kansai University and Shijonawate Gakuen Junior College
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Address:
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3-3-35, Yamate, Suita, International, 5648680, Japan
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Keywords:
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shopping path ;
Markov chain ;
marketing ;
RFID
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Abstract:
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The purpose of this research is to propose a marketing application of Markov chain model by using shopping path data. The RFID-enabled shopping carts are being put into practical use within some Japanese supermarkets for the purpose of tracking customers' shopping footprints and collecting shopping path data. We propose a method to analyze the customer movement in a store based on Markov chain model, so as to discovery useful knowledge for store managers and marketing stuff.
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