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Abstract Details
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Activity Number:
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153
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Type:
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Invited
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Date/Time:
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Monday, August 1, 2011 : 10:30 AM to 12:20 PM
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Sponsor:
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Social Statistics Section
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| Abstract - #300462 |
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Title:
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The 2010 Census Experiments
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Author(s):
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Joan Marie Hill*+
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Companies:
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U.S. Census Bureau
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Address:
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4600 Silver Hill Road, Washington, DC, 20233,
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Keywords:
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2010 Census ;
experiments
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Abstract:
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The U.S. Census Bureau conducted the 2010 Census Experiments Program in keeping with a long tradition of research aimed at improving quality and reducing costs. Since 1970, the Census Bureau has implemented an experimental program to evaluate a variety of alternative methodologies and questionnaire design strategies. The 2010 Alternative Questionnaire Experiment focused on improving the race and Hispanic origin questions but also included other treatments, such as alternative address collection for improved within-household coverage and a Census 2000 short form-style questionnaire, which evaluates the effect of design changes made in the previous decade. The following 2010 Census Experiments were also included in the Program: Deadline Messaging/Compressed Schedule, Confidentiality Notification, Nonresponse Followup Contact Strategy, and Paid Advertising Heavy Up. This paper will provide
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