JSM 2011 Online Program

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Abstract Details

Activity Number: 600
Type: Invited
Date/Time: Thursday, August 4, 2011 : 8:30 AM to 10:20 AM
Sponsor: Biometrics Section
Abstract - #300331
Title: Large-Scale Network Data Analysis
Author(s): Chris Volinsky*+
Companies: AT&T Labs Research
Address: , , ,
Keywords: networks ; graph mining ; fraud detection
Abstract:

Telecommunications data is all about networks - packet delivery networks, cell tower networks, fiber optic networks. But perhaps the most interesting network is the virtual one created by billions of telephony transactions every day. This callgraph network represents hundreds of millions of devices and the billions of connections between them - the social network of our customers. How do we make sense of such a massive graph? How do we find communities, or look for influential members? In this talk I will cover our ego-centric representation of the graph (Communities of Interest) and discuss how it helps us to analyze the graph at speed and scale - in applications such as fraud detection, customer loyalty, and targeted marketing.


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