This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.

Activity Details

137 Mon, 8/2/2010, 8:30 AM - 10:20 AM CC-302/303 (West)
Business, Statistics, and Marketing — Contributed Papers
Section on Statistics and Marketing
Chair(s): Leonardo Auslender, SAS Institute
8:35 AM Increasing the Accuracy of Discrete Choice Models Using CART-Determined Interactions Ingo Bentrott, University of Technology, Sydney
8:50 AM Modeling Marketing Data with Collinear Data Joseph Retzer, MarketTools Inc.
9:05 AM The Feasibility for a Master's Program in Business Analytics David Dobson, Simon Fraser University
9:20 AM A Bayesian Vector Multidimensional Scaling Procedure for the Analysis of Ordered Preference Data Duncan K.H. Fong, Penn State
9:35 AM Determining Automotive Demand: Demographic or Registration Data? James Wendelberger, Urban Science Applications, Inc.
9:50 AM Key Driver Analysis with Very Small Samples: Using the Analytic Hierarchy Process Method Shon Magnan, GfK Custom Research North America ; Stan Lipovetsky, GfK Custom Research North America
10:05 AM Floor Discussion

2010 JSM Online Program Home

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