This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.
Abstract Details
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Activity Number:
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594
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Type:
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Contributed
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Date/Time:
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Wednesday, August 4, 2010 : 2:00 PM to 3:50 PM
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Sponsor:
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Section on Survey Research Methods
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| Abstract - #309127 |
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Title:
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Arbitron's Hybrid Sampling Frame Approach Balances Coverage and Response
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Author(s):
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Alan R. Tupek*+
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Companies:
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Arbitron Inc.
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Address:
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9705 Patuxent Woods Dr., Columbia, MD, 21046,
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Keywords:
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sampling frame ;
RDD ;
coverage
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Abstract:
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Arbitron uses a hybrid sampling frame approach in all markets it surveys. A Random Digit Dialing (RDD) landline sampling frame is used to cover households with one or more landline telephones, and an address frame is used to identify and cover cell phone only (CPO) households. While including CPO households has helped Arbitron improve its coverage of the population, especially persons 18-34, recent research studies by companies that provide the RDD landline sampling frame have raised questions about the coverage of households with landline telephones. Arbitron decided to conduct its own study to help assess the coverage of RDD landline sampling frames. Results of that study will be included in the paper as well as the rationale for a hybrid sampling frame approach.
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The address information is for the authors that have a + after their name.
Authors who are presenting talks have a * after their name.
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