Analysis of National Survey Data on Public Concerns About H1N1 Pandemic Influenza

• Activity Number: 259
• Type: Contributed
• Date/Time: Monday, August 2, 2010 : 2:00 PM to 3:50 PM
• Sponsor: Health Policy Statistics Section
• Author(s): William Pollard*+ and Sharmily Roy
• Companies: CDC and CDC/Oakridge Institute for Science and Education
• Keywords: health surveys ; health communication planning

Abstract

Communicating with the public about preparedness and response for pandemic influenza outbreaks such as H1N1 is an important function of the Centers for Disease Control and Prevention (CDC), and this requires an understanding of the audience. This paper describes analysis of 2009 nationally representative survey data for US adults from the Porter Novelli ConsumerStyles survey (12,000 respondents) with lifestyle and media habit content, and the linked HealthStyles survey (4,000 respondents) conducted in the summer and again in the fall of 2009 with health content, including concern with H1N1 flu and attention to related media coverage. The linked data sets provide extensive information for understanding factors relating to concern and attention. Chi-squared automatic interaction detection (CHAID) techniques are used to identify different audience segments for communication planning.