This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.

Abstract Details

Activity Number: 141
Type: Contributed
Date/Time: Monday, August 2, 2010 : 8:30 AM to 10:20 AM
Sponsor: Section on Survey Research Methods
Abstract - #307589
Title: Response and Mode Switching in a Sequential Mixed-Mode Design
Author(s): Rachel Levenstein*+ and James Lepkowski and Jennifer Barber
Companies: University of Michigan and University of Michigan and University of Michigan
Address: 426 Thompson St., Ann Arbor, MI, 48106,
Keywords: nonresponse ; mixed-mode ; panel survey

Declining response rates in both cross-sectional surveys as well as panel surveys are a challenge for survey researchers (Groves & Peytcheva, 2008). Increasingly, survey organizations use a mixed-mode design that switches the mode of administration in order to recruit nonrespondents to early survey requests (de Leeuw, 2005). We know that these sequential designs are highly effective at increasing response rates compared to single-mode surveys (Dillman et al., 2008). But little is known about the effect of sequential designs on response in a panel survey. Individuals in a panel may use experiences of previous waves to influence response behavior, or they may become more efficient respondents in later waves, requiring fewer mode switches. The propensity and timing of response and participation in a particular mode across waves are examined for a study of young women in Michigan.

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