Communicating Qualitative Research Findings to a Statistical Audience

• Activity Number: 376
• Type: Roundtables
• Date/Time: Tuesday, August 3, 2010 : 12:30 PM to 1:50 PM
• Sponsor: Section on Survey Research Methods
• Author(s): Kathy Downey*+
• Companies: Bureau of Labor Statistics
• Keywords: qualitative methods ; report generation ; nonsampling error ; cognitive interviewing ; focus groups

Abstract

Qualitative research methods, such as cognitive interviewing and focus groups, have become commonplace in survey research. These methods are typically used to aid development of data collection instruments and contact strategies. Findings using these methods may alert statisticians to potential nonsampling errors and may alert users to potential data discrepancies. Thus, it is important that qualitative research findings be communicated effectively to statistical audiences. The purpose of this Round Table is to engage qualitative researchers, sampling statisticians, and statistical data users in a constructive dialogue focusing on effective communication of qualitative research findings as they relate to survey research. Participants will take away an improved understanding of the underlying assumptions, interpretation, and report generation of qualitative research findings.