This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.

Abstract Details

Activity Number: 140
Type: Contributed
Date/Time: Monday, August 2, 2010 : 8:30 AM to 10:20 AM
Sponsor: Section on Survey Research Methods
Abstract - #307374
Title: Verbal Paradata and Survey Question Content: How Question Sensitivity and Cognitive Complexity Influence the Way Answers (and Nonanswers) to Survey Questions Are Delivered
Author(s): Matt Jans*+
Companies: U.S. Census Bureau
Address: 4600 Silver Hill Rd., Washington, DC, 20233, USA
Keywords: paradata ; interview ; sensitive questions ; complex questions ; psychology of survey response ; paralinguistics

Speech, voice, and question-answering behavior are verbal paradata; facets of the survey process that are not captured by default. Verbal paradata should reflect respondents' psychological states, which affect survey responses in turn. For 185 interviews from the Reuters/Univ of Michigan Surveys of Consumers, 4 questions per respondent were transcribed and coded. Voice pitch was extracted with Praat. Questions were selected for sensitivity and complexity producing four repeated measures; sensitive and complex, sensitive but noncomplex, nonsensitive but complex, nonsensitive and noncomplex. There is evidence of psychological resource and conversationality mechanisms, through which respondents reduce verbal paradata on psychologically demanding questions rather than increasing them as a sign of trouble. The use of paradata in understanding psychological response processes is discussed.

The address information is for the authors that have a + after their name.
Authors who are presenting talks have a * after their name.

Back to the full JSM 2010 program

2010 JSM Online Program Home

For information, contact or phone (888) 231-3473.

If you have questions about the Continuing Education program, please contact the Education Department.