This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.

Abstract Details

Activity Number: 141
Type: Contributed
Date/Time: Monday, August 2, 2010 : 8:30 AM to 10:20 AM
Sponsor: Section on Survey Research Methods
Abstract - #307068
Title: The Effects of a Mixed-Mode Experiment on Response Rates and Nonresponse Bias in a Survey of Physicians
Author(s): Emily McFarlane Geisen*+ and Joseph Murphy and Murrey G. Olmsted and Jessica Severance
Companies: RTI International and RTI International and RTI International and RTI International
Address: 3040 E Cornwallis Road, Research Triangle Park, NC, 27703, USA
Keywords: mixed-mode ; mail ; physicians ; nonresponse bias ; response rates
Abstract:

In a mixed-mode experiment conducted as part of a mail survey of physicians for the U.S. News & World Report America's Best Hospitals rankings, we found that providing physicians with the option of completing the survey online did not improve responses rates to a mailed survey (McFarlane et al. 2009) overall. In addition to exploring the effect on response rates, we are interested in exploring the effect of the mixed-mode experiment on nonresponse bias. In previous years of the survey females, older physicians, and certain specialists were less likely to respond creating a potential for nonresponse bias. In this paper, we examine whether the mixed-mode experiment affected the response rate for these subgroups differently and whether survey responses differed by mode of respondent.


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