This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.

Abstract Details

Activity Number: 423
Type: Contributed
Date/Time: Tuesday, August 3, 2010 : 2:00 PM to 3:50 PM
Sponsor: Business and Economic Statistics Section
Abstract - #306984
Title: Valuing Markets Using Linear Mixed Effects Models
Author(s): Jennifer J. Huang*+ and Choongsoon Bae and Jim Koehler
Companies: Google and Google and Google
Keywords: Linear Mixed-Effects

New services, features or products when introduced into a market can increase total sales by gaining market share from competitors and/or by growing the entire market. In this paper, we use linear mixed-effects models to estimate growth of market and market distribution (where users are not locked into a provider) to quantify the total impact on sales. The model is illustrated using the introduction of Google Android phones into the mobile phone market, and a method to determine confidence intervals of these estimates is also provided in this paper.

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