This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.
Abstract Details
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Activity Number:
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423
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Type:
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Contributed
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Date/Time:
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Tuesday, August 3, 2010 : 2:00 PM to 3:50 PM
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Sponsor:
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Business and Economic Statistics Section
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| Abstract - #306984 |
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Title:
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Valuing Markets Using Linear Mixed Effects Models
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Author(s):
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Jennifer J. Huang*+ and Choongsoon Bae and Jim Koehler
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Companies:
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Google and Google and Google
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Address:
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1600 AMPHITHEATRE PKWY, MOUNTAIN VIEW, CA, 94043, USA
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Keywords:
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Linear Mixed-Effects
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Abstract:
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New services, features or products when introduced into a market can increase total sales by gaining market share from competitors and/or by growing the entire market. In this paper, we use linear mixed-effects models to estimate growth of market and market distribution (where users are not locked into a provider) to quantify the total impact on sales. The model is illustrated using the introduction of Google Android phones into the mobile phone market, and a method to determine confidence intervals of these estimates is also provided in this paper.
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