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Activity Number: 284
Type: Contributed
Date/Time: Tuesday, August 4, 2009 : 8:30 AM to 10:20 AM
Sponsor: Section on Survey Research Methods
Abstract - #303437
Title: Using Sample Statistics to Quantify Community Building
Author(s): Bart Phillips*+
Companies: Community Building Tutors, NFP
Address: P.O. Box 13290, Chicago, IL, 60613,
Keywords: Community ; sample statistics ; volunteerism ; funding ; benchmarks
Abstract:

Collaboration between STATCOM at DePaul, a graduate student run not-for-profit (NFP), and Community Building Tutors resulted in a research project that utilized sample statistics to quantify the community impact of a 2-day summer festival. Three types of surveys were implemented at or after the festival with varying success: non-random sample based on a raffle, a stratified sample performed at event exits, and a non-random email survey conducted 3-months post event. Each method has different limitations but taken together allow for robust estimates of the festival's community impact. Our findings resulted in the creation of new metrics to quantify the impact of community festivals: festival stimulated volunteerism and repeat visit to community space. These and other metrics allow for festival benchmarking and stronger funding arguments for community centric festivals.


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