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Activity Number: 284
Type: Contributed
Date/Time: Tuesday, August 4, 2009 : 8:30 AM to 10:20 AM
Sponsor: Section on Survey Research Methods
Abstract - #303419
Title: Why Is Survey Research 20 Years Behind?
Author(s): Robert E. Fay*+
Companies: Westat, Inc.
Address: 7252 Greentree Rd, Bethesda, MD, 20817,
Keywords: Psychology ; Cognitive psychology ; Cognitive interviewing ; Behavioral science ; Epistemic rationality ; Acquired Soft Science Aversion Disorder
Abstract:

The principal goal of this paper is to argue the presupposition of its title. More specifically, the claim is that survey research has fallen approximately 20 years behind developments in relevant basic science. The paper limits its scope to a single but broad topic, research on memory. A timeline is offered to establish both parts of the claim, namely (1) a qualitative claim that survey research overlooks important basic findings in memory, and (2) a quantitative claim that the gap is approximately 20 years. The timeline comprises papers and books chosen to illustrate advances in the basic science or implications of memory research for other areas of psychology and behavioral science generally. The paper offers a few examples of key issues in survey research where the effect of the 20-year gap is evident. The discussion section suggests a few answers to the why question of the title.


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