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This is the preliminary program for the 2009 Joint Statistical
Meetings in Washington, DC.
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The views expressed here are those of the individual authors and not necessarily those of the ASA or its board, officers, or staff. Back to main JSM 2009 Program page |
= Applied Session,
= Theme Session,
= Presenter| 70 | Sun, 8/2/09, 4:00 PM - 5:50 PM | CC-160 |
| Advances in Marketing Research Methods - Contributed - Papers | ||
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Section on Statistics and Marketing |
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| Chair(s): Ty Henderson, The University of Texas at Austin | ||
| 4:05 PM |
Predictive Model Evaluation: Basic rules for the marketer —  Sam Koslowsky, Harte Hanks
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| 4:20 PM |
Identification and Isolation of Scale Usage Effects in Segmentation Analyses — Frank Hedler, MarketTools; Norbert Wirth, MarketTools; Dimitri Liakhovitski, MarketTools
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| 4:35 PM |
Implicit Regression Modeling in Supercritical Pitchfork Bifurcation Approach — Stan Lipovetsky, GfK Custom Research North America
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| 4:50 PM |
Estimating the Customer's Wallet: An Empirical Bayes Approach — Siu-Tong Au, AT&T Labs - Research; Changxuan Mao, AT&T Labs - Research
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| 5:05 PM | Floor Discussion | |
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JSM 2009
For information, contact jsm@amstat.org
or phone (888) 231-3473. If you have questions about the Continuing Education program,
please contact the Education Department. |