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This is the preliminary program for the 2009 Joint Statistical
Meetings in Washington, DC.
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The views expressed here are those of the individual authors and not necessarily those of the ASA or its board, officers, or staff. Back to main JSM 2009 Program page |
= Applied Session,
= Theme Session,
= Presenter
507
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Wed, 8/5/09, 2:00 PM - 3:50 PM | CC-160 |
| Customer Intelligence - Topic Contributed - Papers | ||
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Section on Statistics and Marketing, Social Statistics Section |
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| Organizer(s): Dirk Van den Poel, Ghent University | ||
| Chair(s): Dirk Van den Poel, Ghent University | ||
| 2:05 PM |
Comparing Random Forests and Random Multinomial Logit to Rotation Forest and the New Rotation Multinomial Logit —  Anita Prinzie, Manchester Business School/Gent University; Dirk Van den Poel, Ghent University
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| 2:25 PM |
Incorporating Domain Knowledge in Customer Churn Prediction Using AntMiner+ — Wouter Verbeke, Katholieke Universiteit Leuven; Bart Baesens, Katholieke Universiteit Leuven; David Martens, Hogeschool Gent; Manu De Backer, Hogeschool Gent; Raf Haesen, Katholieke Universiteit Leuven
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| 2:45 PM |
Love at First Sight? Effects of Direct Mail Design on Consumer Response Behavior — Manfred Krafft, University of Münster; Sebastian Feld, University of Münster; Heiko Frenzen, University of Münster; Kay Peters, University of Münster
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| 3:05 PM |
How Does a Customer Walk for Shopping in a Store? — Katsutoshi Yada, Kansai University
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| 3:25 PM |
Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising Targeting — Koen De Bock, Ghent University; Dirk Van den Poel, Ghent University
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| 3:45 PM | Floor Discussion | |
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JSM 2009
For information, contact jsm@amstat.org
or phone (888) 231-3473. If you have questions about the Continuing Education program,
please contact the Education Department. |