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This is the preliminary program for the 2009 Joint Statistical
Meetings in Washington, DC.
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The views expressed here are those of the individual authors and not necessarily those of the ASA or its board, officers, or staff. Back to main JSM 2009 Program page |
= Applied Session,
= Theme Session,
= Presenter| 364 | Tue, 8/4/09, 2:00 PM - 3:50 PM | CC-143A |
| Modeling Customer Lifetime Value and Social Media Data - Contributed - Papers | ||
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Section on Statistics and Marketing |
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| Chair(s): David Schweidel, University of Wisconsiin | ||
| 2:05 PM |
Scalable Analysis of Dyadic Data Using Dirichlet Processes —  Michael Braun, Massachusetts Institute of Technology; Andre Bonfrer, Singapore Management University
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| 2:20 PM |
Customer Engagement and Sales Conversion in a Social Media Context — Lynd D. Bacon, Loma Buena Associates; Danielle Murray, Shutterfly Inc.; Peter Lenk, University of Michigan
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| 2:35 PM |
A Multistage Approach to Estimating Customer Lifetime Value — Heather M. Johnston, IBM; A. M. Santos, IBM
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| 2:50 PM |
A Bias-Correction Procedure for Using Aggregate Data to Proxy Individual Characteristics — Jason Duan, The University of Texas at Austin
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| 3:05 PM |
A Geometric Brownian Motion Model of Purchase History Dynamics — Kalyan Raman, Northwestern University; Edward C. Malthouse, Northwestern University
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| 3:20 PM |
Quantile Regression as a Tool for Identifying Drivers of Satisfaction and Dissatisfaction — Jorge A. Alejandro, Market Probe; Kurt A. Pflughoeft, Market Probe
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| 3:35 PM | Floor Discussion | |
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JSM 2009
For information, contact jsm@amstat.org
or phone (888) 231-3473. If you have questions about the Continuing Education program,
please contact the Education Department. |