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This is the preliminary program for the 2009 Joint Statistical
Meetings in Washington, DC.
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The views expressed here are those of the individual authors and not necessarily those of the ASA or its board, officers, or staff. Back to main JSM 2009 Program page |
= Applied Session,
= Theme Session,
= Presenter
302
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Tue, 8/4/09, 10:30 AM - 12:20 PM | CC-149A |
| Frontiers in Statistical Applications to Marketing Problems - Topic Contributed - Papers | ||
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Section on Statistics and Marketing |
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| Organizer(s): Bani K. Mallick, Texas A&M University | ||
| Chair(s): Bani K. Mallick, Texas A&M University | ||
| 10:35 AM |
Attitudes Toward Firm and Competition: How Do They Matter for Customer Relationship Marketing Activities? —  Rajkumar Venkatesan, University of Virginia; Reinartz Werner, University of Cologne; Nalini Ravishanker, University of Connecticut
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| 10:55 AM |
Model-Based Graph Partitioning with Applications to Marketing — Eric T. Bradlow, The Wharton School; Sam K. Hui, Leonard N. Stern School of Business
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| 11:15 AM |
Investigating Cross-Country Interaction in New Product Diffusion — Debabrata (Debu) Talukdar, State University of New York at Buffalo; Brian Hartman, Texas A&M University; Bani K. Mallick, Texas A&M University
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| 11:35 AM |
Cross-Channel and Advertising Effects in the Hierarchy of Consumer Decisionmaking — Venkatesh Shankar, Texas A&M University; Tarun Kushwaha, The University of North Carolina at Chapel Hill
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| 11:55 AM |
Beating the Average with Conditional Averages: Target Selection Using Geo-Demographic Joint Distributions — K. Sudhir, Yale School of Management; Jason Duan, The University of Texas at Austin; Sachin Sancheti, Yale School of Management
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| 12:15 PM | Floor Discussion | |
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JSM 2009
For information, contact jsm@amstat.org
or phone (888) 231-3473. If you have questions about the Continuing Education program,
please contact the Education Department. |