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Activity Number:
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365
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Type:
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Contributed
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Date/Time:
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Tuesday, August 4, 2009 : 2:00 PM to 3:50 PM
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Sponsor:
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Section on Survey Research Methods
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| Abstract - #305647 |
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Title:
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Effects from Respondent Location on Telephone Survey Estimates
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Author(s):
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Courtney Kennedy*+ and Stephen E. Everett and Michael W. Traugott
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Companies:
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University of Michigan and The Everett Group and University of Michigan
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Address:
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426 Thompson, Ann Arbor, MI, 48104,
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Keywords:
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measurement error ; telephone survey ; cell phone
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Abstract:
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This study investigates whether the type of telephone (landline versus mobile) can influence the response distribution of survey measures that are sensitive to the respondent's physical location. The mechanism posited is that if respondents are interviewed away from home, they may encounter different stimuli (and different response considerations) as compared to the stimuli they would encounter at home. Data come from a fully-randomized, repeated measures experiment. One group of subjects was interviewed first on a mobile phone and two months later on a landline. Another group of subjects received the same treatments in the reverse order. Special items were administered in both surveys in order to test for this effect.
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