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Activity Number:
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144
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Type:
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Invited
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Date/Time:
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Monday, August 3, 2009 : 10:30 AM to 12:20 PM
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Sponsor:
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American Association of Public Opinion Research
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| Abstract - #303151 |
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Title:
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Methodological Issues in ABC News 2008 Pre-Election Polling
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Author(s):
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Gary Langer and Jon Cohen and Jennifer Agiesta*+
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Companies:
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ABC News and The Washington Post
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Address:
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1150 15th Street, NW, Washington, 20071,
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Keywords:
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Election ; Poll ; ABC News ; Langer ; Voting
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Abstract:
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ABC News pre-election polling in 2008 consisted of 28,917 RDD telephone interviews in 18 individual surveys, including 10,213 interviews in our final 19-day pre-election tracking poll. We faced a range of methodological challenges and questions in producing this research, including the inclusion of cell-phone-only respondents in the sampling frame, posited racial and race-of-interviewer effects and issues in early-voting measurement. My presentation will explore our approach and results as they pertain to these and related methodological issues.
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