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Abstract:
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Counting everyone in a country as large and diverse as the United States is a significant challenge. To do the job well requires reaching everyone and persuading them to answer the census, despite myriad forces working against cooperation. Barriers range from lack of understanding of the census to serious concerns about whether the government can be trusted with personal information. To minimize these barriers and maximize participation, the Census Bureau will conduct a massive integrated communications campaign that includes outreach by an extensive network of partners, paid advertising, public relations, and Census in Schools. Each component will work to effectively reach the three campaign goals: 1) increase mail response, 2)improve accuracy and reduce the differential undercount, 3) improve cooperation with enumerators.
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