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Activity Number:
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29
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Type:
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Contributed
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Date/Time:
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Sunday, August 3, 2008 : 2:00 PM to 3:50 PM
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Sponsor:
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Section on Health Policy Statistics
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| Abstract - #301074 |
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Title:
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Analysis of National Survey Data on Public Concerns About Avian Influenza for Preparedness Planning
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Author(s):
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William E. Pollard*+
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Companies:
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Centers for Disease Control and Prevention
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Address:
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1600 Clifton Road, NE, Atlanta, GA, 30329,
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Keywords:
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health surveys ; public health communication ; avian influenza
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Abstract:
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Communicating with the public about preparedness for avian influenza is an important function of the Centers for Disease Control and Prevention (CDC), and this requires an understanding of the audience. This paper describes analysis of 2006 and 2007 proprietary national survey data from the Porter Novelli ConsumerStyles survey (12,000 respondents per year) with lifestyle and media habit content, along with items about concern with avian flu and attention to media coverage, and from the Porter Novelli HealthStyles survey, (4,000 respondents per year who have also completed the consumer survey) with health attitude and behavior content. The linked data sets provide extensive information for understanding factors relating to concern and attention. Chi-squared automatic interaction detection (CHAID) techniques are used to identify different audience segments for communication planning.
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- The address information is for the authors that have a + after their name.
- Authors who are presenting talks have a * after their name.
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