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This is the preliminary program for the 2008 Joint Statistical
Meetings in Denver, Colorado.
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The views expressed here are those of the individual authors and not necessarily those of the ASA or its board, officers, or staff. Back to main JSM 2008 Program page |
= Applied Session,
= Theme Session,
= Presenter|
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443
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Wed, 8/6/08, 2:00 PM - 3:50 PM | CC-710 |
| Complex Data Issues in Marketing Research - Contributed - Papers | ||
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Section on Statistics and Marketing |
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| Chair(s): Dmitri V. Kuznetsov, Intellidyn Corp. | ||
| 2:05 PM |
The Application of Poisson Race Model to Conjoint Choice Study with Multiple Alternatives —  Shiling Ruan, U.S. Food and Drug Administration; Steven N. MacEachern, The Ohio State University; Thomas Otter, Goethe University Frankfurt; Angela M. Dean, The Ohio State University
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| 2:20 PM |
Predictive CRM in a B2B Context: Model-Based Cross- and Up-Selling Support for Guiding Recommendations and Improving Sales — Lynd Bacon, Loma Buena Associates, Ltd.; Peter Lenk, The Stephen M. Ross Business School, University of Michigan; Michael Troutman, C.M. Troutman Marketing Analytics and Consulting; Ashwin Sridhar, ZLINQ Solutions, Inc.
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| 2:35 PM |
Choice Experiments for Estimating Main Effects and Two-Factor Interactions Inclusive of One Factor — Pallavi Chitturi, Temple University; Jing Chen, Temple University
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| 2:50 PM |
Determining the Impact of Attitudinal Drivers on Customer Satisfaction in the Presence of Missing Data — Kurt A. Pflughoeft, Market Probe; Jorge A. Alejandro, Market Probe
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| 3:05 PM |
Retaining Incomplete Data Records for Market Research Estimation: CART Decision Tree Imputation Techniques for Data Sets with Missing Values — Ingo Bentrott, University of Technology, Sydney
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| 3:20 PM | Floor Discussion | |
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JSM 2008
For information, contact jsm@amstat.org
or phone (888) 231-3473. If you have questions about the Continuing Education program,
please contact the Education Department. |