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Activity Number: 164
Type: Other
Date/Time: Monday, August 4, 2008 : 2:00 PM to 3:50 PM
Sponsor: ASA
Abstract - #302727
Title: Understanding and Communicating Sources of Measurement and Operational Error in Opinion Polls: Beyond Sampling Error
Author(s): Kathleen A. Frankovic*+
Companies: CBS News
Address: 524 W. 57th Street, New York, NY, 10019,
Keywords:
Abstract:

This paper will present examples of problems in accurately measuring preference in election polls, focusing on poll timing, measuring intensity, and the interaction between respondent and interviewer. Have interviewer characteristics like race, gender and age affected poll accuracy? When they report polls, are journalists giving polls more precision than they deserve?

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Revised September, 2008