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Activity Number: 98
Type: Contributed
Date/Time: Monday, August 4, 2008 : 8:30 AM to 10:20 AM
Sponsor: Section on Survey Research Methods
Abstract - #301260
Title: Using a Large-Scale Field Study To Estimate Nonresponse and Noncoverage Biases in an RDD Survey
Author(s): Wendy VanDeKerckhove*+ and Jill Montaquila+ and J. Michael Brick
Companies: Westat, Inc. and Westat, Inc. and Westat, Inc.
Address: 1650 Research Blvd., Rockville, MD, 20850, 1650 Research Blvd., Rockville, MD, 20850,
Keywords: CATI ; response rate ; coverage
Abstract:

Concerns about declining response and landline telephone coverage rates in Random Digit Dial (RDD) surveys led to the development and administration of an independent Bias Study that was conducted in conjunction with the 2007 National Household Education Surveys Program (NHES:2007). For the Bias Study, a clustered sample of addresses was selected, telephone numbers were matched to the addresses to the extent possible, and the matched sample used the regular RDD protocol. Addresses that could not be matched or completed by telephone were sent into the field for in-person attempts. In this paper, we describe the methods used to estimate nonresponse and noncoverage bias, present estimates of the two types of bias, and interpret the findings in the broader context of other nonresponse and noncoverage bias studies.


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Revised September, 2008