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Activity Number:
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313
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Type:
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Contributed
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Date/Time:
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Tuesday, August 5, 2008 : 2:00 PM to 3:50 PM
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Sponsor:
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Section on Survey Research Methods
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| Abstract - #301161 |
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Title:
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Examining Mode Differences in the Health Information National Trends Survey
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Author(s):
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Jeffrey Kerwin*+ and David Cantor
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Companies:
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Westat, Inc. and Westat, Inc.
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Address:
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1650 Research Blvd., Rockville, MD, 20850,
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Keywords:
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survey methods ; mode effects ; response effects
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Abstract:
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The Health Information National Trends Survey (HINTS) provides health communications researchers with ongoing U.S. population estimates on cancer-related knowledge, attitudes, and behavior. Due to decreasing telephone survey response rates, the most recent HINTS is a mixed-mode data collection with dual sampling frames: an RDD telephone survey combined with a mail questionnaire sent to a sample of addresses from a national listing provided by the U.S. Postal Service. Data collection from over 7,000 households was completed in early 2008. There are numerous open-ended questions in the telephone mode where interviewers classify responses into fixed categories. The mail survey provides these categories to respondents in a closed-ended format. This presentation will report on the extent of mode differences found in the responses to these HINTS measures.
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