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Activity Number:
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313
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Type:
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Contributed
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Date/Time:
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Tuesday, August 5, 2008 : 2:00 PM to 3:50 PM
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Sponsor:
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Section on Survey Research Methods
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| Abstract - #301124 |
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Title:
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Bilingual Census Questionnaire Design Test
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Author(s):
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Kelly Govern*+
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Companies:
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U.S. Census Bureau
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Address:
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4600 Silver Hill Road, Washington , DC, 20233,
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Keywords:
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Bilingual ; Census ; Spanish ; Response ; Item Nonresponse
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Abstract:
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The 2007 National Census Test provided an opportunity to study the response results of two Spanish/English bilingual questionnaire designs in areas that contained a relatively heavy concentration of Spanish-speaking people with a need for English language assistance. Results from the 2005 National Census Test showed that while the bilingual form significantly increased self-response rates nationally, it yielded higher nonresponse rates for the household items compared to the English-only form. The 2007 National Census Test was conducted as a follow-up to the 2005 Test to determine if the bilingual form item nonresponse issues could be resolved through improved forms design and updated content. This paper compares the two 2007 bilingual form designs with variations in cover letter placement to determine the better design and then compares that design to the English-only form.
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