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Activity Number:
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168
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Type:
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Invited
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Date/Time:
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Monday, August 4, 2008 : 2:00 PM to 3:50 PM
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Sponsor:
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Section on Statistics and Marketing
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| Abstract - #300107 |
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Title:
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Online Ad Auctions
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Author(s):
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Hal Varian*+
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Companies:
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Google, Inc.
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Address:
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1600 Amphitheatre Parkway, Mt View, CA, 94043,
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Keywords:
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search engines ; online advertising ; game theory ; auction theory
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Abstract:
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Several commercial search engines use an auction to sell ad space in which the highest bidders get the most preferred positions. Game theoretic models can be used to predict the equilibrium outcomes for these auctions. It appears that data seem to fit the predictions of the game theoretic models reasonably well.
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- The address information is for the authors that have a + after their name.
- Authors who are presenting talks have a * after their name.
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