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This is the preliminary program for the 2007 Joint Statistical
Meetings in Salt Lake City, Utah.
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The views expressed here are those of the individual authors and not necessarily those of the ASA or its board, officers, or staff. Back to main JSM 2007 Program page |
= Applied Session,
= Theme Session,
= Presenter| 279 | Tue, 7/31/07, 10:30 AM - 12:20 PM | CC-250 D |
| Marketing Research Challenging Statistics: Problems Solved and Unsolved - Topic Contributed - Papers | ||
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Section on Statistics and Marketing |
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| Organizer(s): Stan Lipovetsky, GfK Custom Research North America | ||
| Chair(s): Raimund K. Wildner, GfK Group | ||
| 10:35 AM |
Methodology and Challenges in Search Marketing at Business.com —  Nathan Janos, Business.Com; Tom Anderson, Business.Com; Paul Dagum, Business.Com
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| 10:55 AM |
Optimal Designs for Choice Experiments To measure the Willingness to Pay — Bart Vermeulen, Katholieke Universiteit Leuven; Peter Goos, Universiteit Antwesrpen; Martina Vandebroek, Katholieke Universiteit Leuven
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| 11:15 AM |
Statistical Issues in Optimal Product Design — James Cochran, Louisiana Tech University
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| 11:35 AM |
A Theory of Attribution — Barry Feldman, Prism Analytics/Russell Investment
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| 11:55 AM |
Using Cooperative Game Theory as a Foundation for Marketing Research — Shon Magnan, GfK Custom Research North America; Stan Lipovetsky, GfK Custom Research North America; Ken Powaga, GfK Custom Research North America
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| 12:15 PM | Floor Discussion | |
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JSM 2007
For information, contact jsm@amstat.org
or phone (888) 231-3473. If you have questions about the Continuing Education program,
please contact the Education Department. |