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Activity Number: 12
Type: Invited
Date/Time: Sunday, July 29, 2007 : 2:00 PM to 3:50 PM
Sponsor: Social Statistics Section
Abstract - #307787
Title: Survey Quality and Quality Metrics: An Economic Approach
Author(s): Julia Lane*+ and Suzanne Bard and Judith Petty
Companies: NORC at the University of Chicago and NORC at the University of Chicago and NORC at the University of Chicago
Address: 55 E Monroe St, Chicago, IL, 60603,
Keywords: Quality metrics ; Survey quality ; Economic Approach
Abstract:

This paper describes the results of a new initiative at NORC that directly includes quality metrics into a survey instrument. The economic approach used is a principal/agent model, which argues that wages, together with alternative employment opportunities, affect the quality of agents that are available to a firm (the principal). The paper uses these direct quality metrics measures of field interviewer quality, and examines the impact of alternative employment opportunities on the recruitment and retention of high quality interviewers. The analysis is based on the Survey of Consumer Finances.

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Revised September, 2007