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This is the preliminary program for the 2007 Joint Statistical
Meetings in Salt Lake City, Utah.
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The views expressed here are those of the individual authors and not necessarily those of the ASA or its board, officers, or staff. Back to main JSM 2007 Program page |
= Applied Session,
= Theme Session,
= Presenter| 425 | Wed, 8/1/07, 10:30 AM - 12:20 PM | CC-250 D |
| Modeling and Evaluating Customer Behavior - Contributed - Papers | ||
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Section on Statistics and Marketing |
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| Chair(s): Peter Boatwright, Carnegie Mellon University | ||
| 10:35 AM |
A Bayesian Approach for the Multidimensional Scaling of Ordered Preference Data —  Duncan K.H. Fong, The Pennsylvania State University
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| 10:50 AM |
Quantifying the Indirect Effects of a Marketing Contact — Dingxi Qiu, Northwestern University; Edward C. Malthouse, Northwestern University; Ajit Tamhane, Northwestern University
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| 11:05 AM |
Development of Personal Proposals from Financial Institutes During Interactive Real-Time Browsing of Potential Clients — Hye-Kyoung Kim, Intellidyn Corp.; Dmitri Kuznetsov, Intellidyn Corp.; Peter E. Harvey, Intellidyn Corp.
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| 11:20 AM |
Channel Partner Runoff Detection for Retention — Wei Chai, GE Global Research; Deniz Senturk-Doganaksoy, GE Global Research; Kareem Aggour, GE Global Research; James Williams, GE Global Research
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| 11:35 AM |
Dynamics of Opinion Spreading in Marketing — Dmitri Kuznetsov, Intellidyn Corp.
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| 11:50 AM |
On Models for Identifying Likely Lapsers — Enping Mai, Syracuse University; Raja Velu, Syracuse University
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| 12:05 PM |
Evaluating Database Marketing Models: More Than Meets the Eye — Samuel Koslowsky, Harte Hanks Analytics
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JSM 2007
For information, contact jsm@amstat.org
or phone (888) 231-3473. If you have questions about the Continuing Education program,
please contact the Education Department. |