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Activity Number:
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425
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Type:
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Contributed
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Date/Time:
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Wednesday, August 1, 2007 : 10:30 AM to 12:20 PM
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Sponsor:
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Section on Statistics and Marketing
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| Abstract - #309800 |
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Title:
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Dynamics of Opinion Spreading in Marketing
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Author(s):
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Dmitri Kuznetsov*+
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Companies:
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Intellidyn Corp.
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Address:
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175 Derby street, Hingham, MA, 02043,
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Keywords:
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Sociophysics ; mediaphysics ; word of mouth ; opinion spreading ; marketing
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Abstract:
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Word of mouth and opinion spreading are key points of many social phenomena including marketing and politics. At present only sociophysics proposed methods that allow analyzing opinion spreading deep enough and disclosing the corresponding causality. However, majority of the sociophysical approaches are far from business realities because of inability to operate with large data sets. In 2005 we introduced Mediaphysics that adopted advantages of both sociophysics and statistics with ability to treat real-life data. This approach uncovered very challenging and complicated peculiarities of marketing and political voting in the presence of word of mouth, including response dynamics of social systems to reach a stationary state which can take days or even months. These aspects of marketing represent the subject of this paper and a part of the corresponding methodologies at Intellidyn Corp.
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- The address information is for the authors that have a + after their name.
- Authors who are presenting talks have a * after their name.
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