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Abstract:
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Most statistical applications, ranging from marketing to pharmaceutical applications, involve pulling data from one or more databases, cleaning data, and analyzing them. Performing most of these tasks can be accomplished by developing web analytics that automatically pull data and performing such analyses before delivering them to the user. With substantially reduced time to deliver reports, web analytics can highly contribute to Statistical Consulting, especially in recurrent analyses, and they can maximize the productivity and efficiency of many organizations requiring data based decisionmaking. Web publishing of Statistical Analytics is easily accomplished via commercially available application servers such as the SPlus Server and the SAS Server. After a discussion of above issues, this presentation will provide a demo of some Marketing Analytics.
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