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Activity Number:
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253
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Type:
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Contributed
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Date/Time:
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Tuesday, July 31, 2007 : 8:30 AM to 10:20 AM
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Sponsor:
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Section on Survey Research Methods
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| Abstract - #309258 |
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Title:
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First Impression: An Advance Contact Experiment to Locate and Engage Potential Respondents
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Author(s):
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Michael E. White*+ and Megan Henly and Amy B. Herron and Andrew Zukerberg
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Companies:
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U.S. Census Bureau and U.S. Census Bureau and U.S. Census Bureau and U.S. Census Bureau
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Address:
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4600 Silver Hill Rd. HQ 7H028D, Washington, DC, 20233-8732,
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Keywords:
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nonresponse ; locating mobile populations ; advance contact methods ; NSRCG
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Abstract:
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Locating sampled individuals is an important first step for surveys with a young, mobile target population like the National Survey of Recent College Graduates (NSRCG). In previous cycles, locating was done by mailing an address verification form (TAVF) to the graduate's last known address. After locating graduates, another important step is to engage them by describing the importance of the survey. The 2006 NSRCG compared the effect of mailing a TAVF to that of a colorful brochure requesting the same information but also highlighting results from previous surveys. Three brochures were developed: one targeted graduates of degree fields with high nonresponse; a second catered to previously low responding racial minorities; a third provided information relevant to all graduates. This paper will evaluate the impact of the four mailings on obtaining updated addresses and overall response.
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