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This is the preliminary program for the 2006 Joint Statistical
Meetings in Seattle, Washington.
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The views expressed here are those of the individual authors and not necessarily those of the ASA or its board, officers, or staff. Back to main JSM 2006 Program page |
= Applied Session,
= Theme Session,
= Presenter, Sheraton Seattle Hotel & Towers = “S”| 540 | Thu, 8/10/06, 10:30 AM - 12:20 PM | CC-206 |
| Forecasting and Database Modeling in Marketing Applications - Contributed - Papers | ||
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Section on Statistics and Marketing |
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| Chair(s): Steve Millard, Probability, Statistics, & Information | ||
| 10:35 AM |
Some Challenges in Sales Forecasting in a Global Automotive Environment —  Lynn Truss, GM Research & Development; Satish Sehgal, GM India Science Lab; Atul Saroop, GM India Science Lab; Balaji Jidugu, GM India Science Lab; Peiling Wu, GM Research & Development; Diane Gibbons, GM Research & Development
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| 10:50 AM |
A New Methodology to Modeling Prospects of Corporate Database — Kangkang Xu, Experian
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| 11:05 AM |
Estimating Factor Effects with Data from Heterogeneous Experimental Units — Sam Weerahandi, Time Warner; Martin Koschat, Time Warner
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| 11:20 AM |
Hybrid GA-Based Constrained Optimization and Search for High-Potential Product Configurations — Lynd D. Bacon, Sighthound Solutions, Inc.; Brandon L. Paris, General Mills, Inc.; Jeff Hunter, General Mills, Inc.; Ashwin Sridhar, Sighthound Solutions, Inc.
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| 11:35 AM |
Falling into the Data Mine: Nontechnical Errors for Database Model Builders — Sam Koslowsky, Harte Hanks CRM Analytics
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| 11:50 AM |
Churn Modeling in a Noncontractual Setting — Enping Mai, Syracuse University; Raja Velu, Syracuse University
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| 12:05 PM | Floor Discussion | |
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JSM 2006
For information, contact jsm@amstat.org
or phone (888) 231-3473. If you have questions about the Continuing Education program,
please contact the Education Department. |