Legend: 
= Applied Session,
= Theme Session,
= Presenter, Sheraton Seattle Hotel & Towers = “S”
Washington State Convention & Trade Center = “CC”, Grand Hyatt Seattle = “H”
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200
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Mon, 8/7/06, 2:00 PM - 3:50 PM
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CC-605
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Choice Experiments in Marketing - Contributed - Papers
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Section on Statistics and Marketing
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Chair(s): Arindam RoyChoudhury, University of Washington
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2:05 PM
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Managing Large Conjoint Studies —  Ulderico Santarelli, Consultant
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2:20 PM
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Designing a Stated Choice Survey To Study Food Product Eco-Labels — Iain Pardoe, University of Oregon
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2:35 PM
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Fusing Best/Worst Choices and Ratings Data for Comparisons on a Common Scale — Lynd D. Bacon, Sighthound Solutions, Inc.; Peter J. Lenk, University of Michigan; Katya Seryakova, Knowledge Networks, Inc.
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2:50 PM
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The Impact of Choice Set Complexity on Respondent Screening Behavior — Joseph Retzer, Maritz Research
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3:05 PM
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Misspecification and Decision Strategies in Choice Design Parameter Assumptions — Jennifer Golek, DuPont; Robert W. Mee, University of Tennessee
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3:20 PM
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Thurstone Scaling via Maximum Likelihood in Order Statistics — Stan Lipovetsky, GfK-CRI
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3:35 PM
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An Empirical Analysis of Customized and Dynamic Cross-Selling Campaigns — Alan Montgomery, Carnegie Mellon University; Baohong Sun, Carnegie Mellon University; Shibo Li, Indiana University
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