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Activity Number:
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81
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Type:
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Luncheons
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Date/Time:
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Monday, August 7, 2006 : 7:00 AM to 8:15 AM
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Sponsor:
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Section on Physical and Engineering Sciences
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| Abstract - #307615 |
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Title:
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Data from Automotive Online Shoppers: Fact, Fiction, or Somewhere in between?
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Author(s):
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Lynn Truss*+
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Companies:
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GM Research & Development
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Address:
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MC 480-106 359, Warren, MI, 48090-9055,
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Keywords:
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automotive ; web data ; online shoppers
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Abstract:
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Most automotive customers go online to research and shop for vehicles. Are they really providing a true signal for their wants and needs, or is it mostly noise? Maybe a combination of both? What's the best we can do as manufacturers with this kind of data? We can discuss key statistical issues, such as sampling and prediction, that arise in this context.
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- The address information is for the authors that have a + after their name.
- Authors who are presenting talks have a * after their name.
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