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Activity Number:
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540
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Type:
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Contributed
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Date/Time:
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Thursday, August 10, 2006 : 10:30 AM to 12:20 PM
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Sponsor:
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Section on Statistics and Marketing
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| Abstract - #307568 |
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Title:
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Some Challenges in Sales Forecasting in a Global Automotive Environment
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Author(s):
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Lynn Truss*+ and Satish Sehgal and Atul Saroop and Balaji Jidugu and Peiling Wu and Diane Gibbons
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Companies:
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GM Research & Development and GM India Science Lab and GM India Science Lab and GM India Science Lab and GM Research & Development and GM Research & Development
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Address:
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MC 480-106 359, Warren, MI, 48090-9055,
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Keywords:
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forecasting ; automotive ; global
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Abstract:
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There is a tremendous opportunity for automotive growth globally, especially in the Asia-Pacific region. There's also a recognized need for improved short-term and longer-term forecasting models for the different vehicle brands and the variants that are produced. One example of the inherent complexity in this industry relates to the supply chain - kits come from other countries and require extensive lead times. We have explored the use of various models for forecasting including time series, regression, growth models and a combination of these, and will provide a summary of our learnings to date for a particular vehicle in India.
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