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Activity Number:
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293
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Type:
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Contributed
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Date/Time:
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Tuesday, August 8, 2006 : 10:30 AM to 12:20 PM
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Sponsor:
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Section on Survey Research Methods
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| Abstract - #306940 |
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Title:
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A Comparison of Strategies for Reducing Item Nonresponse in a Web Survey
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Author(s):
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Jeffrey Kerwin*+ and Kerry Levin and Andrew Wang and Stephen Campbell and Stephanie Shipp
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Companies:
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Westat and Westat and National Institute of Standards and Technology and National Institute of Standards and Technology and National Institute of Standards and Technology
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Address:
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1650 Research Blvd., Rockville, MD, 20850,
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Keywords:
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item nonresponse ; web survey ; missing data ; data quality
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Abstract:
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One key advantage of a web survey over a mail survey is the possibility for implementing strategies for reducing item nonresponse. We are currently conducting a web survey in which we compare two strategies for reducing item nonresponse. One strategy presents a prompt at the end of the survey which informs respondents of the number of items left unanswered in each of seven sections of the instrument. The page asks if they would like to review these items. Respondents can return to these sections, where they find the unanswered items highlighted. The second strategy prompts respondents immediately after each section that items have been left unanswered, giving them the option of returning to the section to find the highlighted unanswered items. The experiment includes a control group with no prompt for nonresponse. Outcomes of interest are degree and patterns of item nonresponse.
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