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Activity Number:
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205
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Type:
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Contributed
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Date/Time:
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Monday, August 7, 2006 : 2:00 PM to 3:50 PM
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Sponsor:
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Business and Economics Statistics Section
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| Abstract - #306782 |
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Title:
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Statistics - Sociophysics - Mediaphysics (Statistical Physics of Social Mass Media Phenomena)
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Author(s):
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Dmitri V. Kuznetsov*+ and Igor Mandel
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Companies:
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Media Planning Group and Media Planning Group
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Address:
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101 Huntington Ave., Boston, MA, 02199,
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Keywords:
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sociophysics ; mediaphysics ; word of mouth ; opinion propagation ; influence ; mass media
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Abstract:
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The invasion of physics to traditional for statistics fields such as economics and sociology is gaining its momentum. Its success originates from the deep similarities in rising from single particle properties to complex object features in physics and from single person characteristics to social mass behavior. In general, if statistics usually formulates hypotheses about population in terms of population itself, statistical physics does it in terms of distributions of individual objects and then generalizes to the population. In 2005 we introduced Mediaphysics as a part of sociophysics, studying processes of mass communications in social systems and demonstrated its potential for applications in different areas. In this article we discuss theoretical problems of relations between statistics and mediaphysics, and some applications of the mediaphysical technique to marketing modeling.
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