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Activity Number: 210
Type: Contributed
Date/Time: Monday, August 7, 2006 : 2:00 PM to 3:50 PM
Sponsor: Section on Statistical Education
Abstract - #306724
Title: Discussing Factor Analysis in a 50-Minute Class Period
Author(s): J. Burdeane Orris*+ and Bruce Bowerman
Companies: Butler University and Miami University of Ohio
Address: 4600 Sunset Blvd., Indianapolis, IN, 46208,
Keywords: factor analysis ; applied education
Abstract:

Factor analysis is an important multivariate technique used in business research. This paper will present an applied discussion of factor analysis that allows the topic to be covered by an instructor in one fifty minute class session. Discussion of principal components, factor rotation, and the final factor interpretation, along with SAS and SPSS outputs will be included. This approach allows instructors teaching a variety of statistics courses to briefly introduce factor analysis without requiring students to have an extensive background in matrix algebra. It focuses on terminology and interpretation of computer output.


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Revised April, 2006