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Abstract:
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As people rely on websites as their main resource for information gathering, the World Wide Web is increasingly becoming the public face of the federal government. This upsurge in website usage has placed an emphasis on justifying federal websites and showing that web strategies are tied to mission achievement. While this is intuitive for some web managers, it is a difficult task for others, due to the complexity of agency missions. To support this effort, the Web Managers Advisory Council, comprised of web managers throughout the federal government, created a task group to develop guidelines that provide a methodology for tying website performance measures to mission achievement. Through research and interviews of web managers, this group developed an online guide (available at webcontent.gov) that illustrates how organizations can use specific metrics to show mission achievement.
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