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Activity Number:
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107
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Type:
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Contributed
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Date/Time:
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Monday, August 7, 2006 : 8:30 AM to 10:20 AM
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Sponsor:
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Section on Survey Research Methods
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| Abstract - #306273 |
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Title:
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Modeling the Relationship between Cell Phone Usage and RDD Contact Effort
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Author(s):
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Joseph Sakshaug*+
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Companies:
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University of Michigan
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Address:
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P.O. Box 4214, Ann Arbor, MI, 48106,
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Keywords:
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cell phone ; landline ; RDD
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Abstract:
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It has been speculated that persons in households with both landline and cellular phones may be harder to reach in traditional random-digit dial (RDD) surveys than are those with only landline phones (Tuckel and O'Neill, 2004). "Heavy users" of cell phones may be especially unlikely to answer their landline counterpart, thus leaving RDD call centers in an awkward situation of increasing contact attempts until a respondent is reached (or not). To get at this phenomenon we utilized respondent-level data from a 2003 supplement to the Surveys of Consumers at the University of Michigan. The supplement contained questions on a variety of cell phone usage behaviors. In combination with call record data we modeled the relationship between cell phone usage and RDD contact attempts in a bid to link cell phones to the level of effort to reach a respondent.
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- The address information is for the authors that have a + after their name.
- Authors who are presenting talks have a * after their name.
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