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Activity Number:
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54
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Type:
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Topic Contributed
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Date/Time:
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Sunday, August 6, 2006 : 4:00 PM to 5:50 PM
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Sponsor:
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Section on Survey Research Methods
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| Abstract - #306001 |
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Title:
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Effect of Internet Response Mode Designs on Data Quality and Ease of Use
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Author(s):
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Kelly Allmang*+ and Kevin Zajac
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Companies:
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U.S. Census Bureau and U.S. Census Bureau
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Address:
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1022 Simsbury Court, Crofton, MD, 21114,
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Keywords:
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topic-based ; person-based ; census
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Abstract:
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The U.S. Census Bureau conducted the 2005 National Census Test, a multifaceted test that explored questionnaire content and design alternatives. The overall goal of the study is to enhance the internet application to take further advantage of the technology while maintaining or improving the data quality. One objective was to test two designs of the 2005 Census internet application: a person-based approach and a topic-based approach. The person-based approach resembled a traditional paper census questionnaire, where the respondent provides data for one person at a time. In the topic-based application, the respondent provided person-level data for the entire household one question at a time. This paper will compare the design approaches and make comparisons of data quality between the internet and paper response modes in the 2005 National Census Test.
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