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Activity Number:
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54
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Type:
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Topic Contributed
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Date/Time:
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Sunday, August 6, 2006 : 4:00 PM to 5:50 PM
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Sponsor:
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Section on Survey Research Methods
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| Abstract - #305836 |
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Title:
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Experimental Treatment Results of the Bilingual Census Form from the 2005 National Census Test
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Author(s):
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Julie Bouffard*+ and Jennifer Tancreto
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Companies:
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U.S. Census Bureau and U.S. Census Bureau
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Address:
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16030 Elegant Court, Bowie, MD, 20716,
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Keywords:
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Spanish form ; swim lane design ; lane jumping ; language
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Abstract:
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In preparation for the 2010 Census, the U.S. Census Bureau conducted the 2005 National Census Test, which explored variations of questionnaire design and methodology, including the use of a bilingual census form. This paper focuses on the bilingual census form experimental treatment of the test. The bilingual form consisted of a "swim lane" design that provided two response columns, one in English and one in Spanish, each containing the questions and response categories. The desire to test a bilingual form stemmed from the hope that it would increase response to the census and lower item nonresponse by appealing to a broader audience than the standard English form. This analysis will compare self response rates and item nonresponse rates between the bilingual form and a standard English form as well as examine "lane jumping" between language columns of the bilingual form.
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