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Activity Number: 54
Type: Topic Contributed
Date/Time: Sunday, August 6, 2006 : 4:00 PM to 5:50 PM
Sponsor: Section on Survey Research Methods
Abstract - #305817
Title: Analysis of Self-Response Options and Respondent-Friendly Design from the 2005 National Census Test
Author(s): Michael Bentley*+
Companies: U.S. Census Bureau
Address: 9257 Pigeon Wing Place, Columbia, MD, 21045,
Keywords: self-response options ; internet ; questionnaire design ; census
Abstract:

In preparation for the 2010 Census, the 2005 National Census Test was conducted. One objective was to assess the impact of different self-response options strategies on response rates and data completeness. These methods included encouraging internet response at the replacement mailing, using messaging to distinguish the replacement and initial questionnaires, and using two methods to create the mail package. The purpose of testing the self-response options was to improve the operational feasibility of a replacement mailing, given realistic 2010 schedule constraints, and to improve the percentage and speed of returns. A second aspect involved changes to the design of the paper questionnaire in an effort to improve the respondent-friendliness of the form. This paper reports the results of these experimental treatments.

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