JSM 2005 - Toronto

JSM Activity #327

This is the preliminary program for the 2005 Joint Statistical Meetings in Minneapolis, Minnesota. Currently included in this program is the "technical" program, schedule of invited, topic contributed, regular contributed and poster sessions; Continuing Education courses (August 7-10, 2005); and Committee and Business Meetings. This on-line program will be updated frequently to reflect the most current revisions.

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The Program has labeled the meeting rooms with "letters" preceding the name of the room, designating in which facility the room is located:

Minneapolis Convention Center = “MCC” Hilton Minneapolis Hotel = “H” Hyatt Regency Minneapolis = “HY”

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327 Applied Session Tue, 8/9/05, 2:00 PM - 3:50 PM MCC-103 D
Measuring Customer Preferences - Contributed - Papers
Section on Statistics and Marketing, Section on Physical and Engineering Sciences
Chair(s): Bruce Hardie, London Business School
     2:05 PM   Designing Conjoint Choice Experiments Using Confounded Factorial Designs — Chin Khian Yong, University of Nebraska; Kent Eskridge, University of Nebraska
     2:20 PM   Application of the Poisson Race Model to Conjoint Analysis in Marketing — Shiling Ruan, The Ohio State University; Steven N. MacEachern, The Ohio State University; Angela Dean, The Ohio State University
     2:35 PM   Ordinal Regressions in Price Sensitivity Modeling — Stan Lipovetsky, GfK Custom Research, Inc.; Michael Conklin, GfK Custom Research, Inc.
     2:50 PM   How Good Is My Top-of-Mind Awareness Number? — Michael Conklin, GfK Custom Research, Inc.; Stan Lipovetsky, GfK Custom Research, Inc.
     3:05 PM   A Two-stage, Distribution-free Method to Compare Relative Predictors of the Order of Brand Recall — Nobuyuki Fukawa, University of Georgia; Sunil Erevelles, University of North Carolina, Chapel Hill
     3:20 PM   Cumulative and Unfolding IRT Models and Consumer Attitude-Behavior Consistency — Lynd Bacon, Sighthound Solutions, Inc.; Peter J. Lenk, University of Michigan
     3:35 PM   Floor Discussion
 

JSM 2005 For information, contact jsm@amstat.org or phone (888) 231-3473. If you have questions about the Continuing Education program, please contact the Education Department.
Revised March 2005